Fast-delivering applications such as Amazon, SHEIN, and Temu have caught rapid fire in the past few years as a primary form of shopping. A new shop, however, is now on the rise.
The social media platform TikTok has come forward with the debut of their brand-new shopping site, TikTok Shop. Since its Musical.ly days back in 2014, TikTok has maintained its title as one of the top apps in today’s world, withholding billions of downloads globally.
Due to its high reputation, the app has branched out and inspired other popular apps. For example, Instagram created “Instagram Reels”, short videos inspired by and/or directly uploaded from TikTok. YouTube has also hopped on this trend, releasing “YouTube Shorts”, the lesser-liked recreation of TikTok.
It seems quite strange to use a video-publishing app for online shopping, but TikTok makes this possible. One of their advantages is the community-driven trends that advertise the purchase of heavily-influenced items on the app.
Hashtags such as #TikTokMadeMeBuyIt or the widespread breakout of a trendy clothing item on the app made TikTok’s creators think even further, as if there was something more that could take place to benefit the app’s digital marketing system. In September, they launched the TikTok Shop, and the app’s users have loved it.
TikTok Shop is an innovative way for not only TikTok users to contribute to its popularity, but for small businesses to sell their products for an appealing price and gain more attention. The shop helps business owners generate a target audience and increase sales. Even better- there’s fast shipping!
Because TikTok shop is an engaging social media platform for a range of audiences, it has helped sellers reach success as well as benefit the app itself.
In addition to its stable popularity, TikTok’s release of its shop has helped the platform leverage itself to more audiences, therefore contributing to the high amount of revenue the app receives.
The TikTok shop also makes its mark on e-commerce. Electronic commerce is the selling of goods and services online, just like TikTok Shop or Amazon. It’s only been about a month since its premiere, but the TikTok Shop has already set a good foundation for future shopping applications and content creators.
Since TikTok typically generates a teenage-young adult audience, young, small business owners can learn about digital marketing at an early age. This will help young sellers engage in future business careers and lead successful lives in the future.
With the release of its online shopping page, TikTok has once again proved that anything is possible for social media.
